On Medium's new logo

I woke up to good news, seeing one of the premier content platforms on the web redesign their structure and add up improvements as well as pushing the envelope once more on design by re-imagining their logo,  yet, there is something about the isometrics that tick off my OCD…

I like the concept of flatness and at the same time 3Dimensionality, yet the intersection of the bottom line on the further-est side and the lower corner of the “m” drives me nuts…

It confuses my eye and makes me feel like the whole composition is “off”, it distracts my eyes from seeing an “M” and I just see an unproportioned triangle on top of the beginning of an “m”… Is it only me? It’s not that I don’t like the idea, it just feels like it lacks a little bit more work to make it truly harmonious...

It makes me think that Google's Material Design philosophy upon which the design is inspired or based, isn't quite fulfilled here... Flatness should still communicate 3Dimensionality, depth and even texture... it seems like a trendy option to go the Material Design way, yet it feels slightly half baked... you have flatness but no actual 3D feel and the green hues don't quite differentiate themselves enough to do the trick and not feel like a blob of green.. I feel like a little tweak on perspective or proportions on the last panel (from left to right) does the trick without even changing the color palette (which I do like)...

This makes my brain rest.
In the end, as much as I tried to dissect it and come up with a "Formal analysis" of the logo, it all goes back to my "perception and feelings"... It would be nice to know what are your opinions on this matter...

NO MÁS MASKOTA MÉXICO

I created this image to boycott the pet store chain +kota in México for it's sale of pets under deplorable conditions...

You can support the petition to prevent Maskota, Petland and similar stores in México city from selling any more live animals and limit itself to the sale of accessories and food here.

You can download the image I created in high-res here. And vector version here.

Support on twitter with the #CerremosMaskotaMexico hashtag.

Article 19's impunidad mata

Illustrated infographics for the theme of impunity related to journalist killings and harrasments in Mexico.

These where done for the agency morestarch for article 19's impunity campaign in Mexico

MORE STARCH

Our little company that was founded in conjunction we a small group of very talented people has a webpage... Come take a look, we are open for business!

Votomatico

Ilustrated infographic with results for the Votomatico presidential election widget done for Arena Electoral.

Rejects..

Art for Ari Brickman's second album "Escapar"

Variations:

Los Municipios y la Transparencia

Second design and illustration work for a Morestarch project. "Municipalities and transparency" is an IMCO (Mexican Institute for Competition) and Global Integrity collaboration aimed to grade the top 18 cities in Mexico and their ability to provide the general public with information on their spending and operations. I desgined the general look of the page and provided some illustrations for the presentation of the project...

Arena Electoral Intro video

The intro to the website of Arena Electoral.Animated, produced and directed by other talented members of Morestarch late last year.
All illustrations and design where created in a short period of 2 weeks in photoshop and illustrator and animated in after effects.

Arena Electoral from Luis Sosa on Vimeo.

Arena Electoral web identity.

Under morestarch I designed the logo and identity for Arena Electoral's website. Later on out of this logo I designed it's mascot "Electorin" which stood for the values of the project and its collaborators. More on Arena Electoral here.

Arena Electoral (Work form last year part 4)

In september of 2011 I began to produce and design: website, illustrations and video material for  Fundación Ethos "Arena Electoral" project. A social internet hub aimed to assist mainly young and first time voters in Mexico during the current presidential elections on how to vote. This project has also marked my first work done under the morestarch brand, our colaborative multimedia startup... These are examples of some of the banners. You can see more of Arena electoral here.